5 trucks, 10 containers, 4,000 kilometers, 1,000 exhibited products. That’s how Viega, one of the world leading manufacturers of installion technologies presented his product range on the roadshow with performances in Germany and Austria. Of course, this large scale required an extraordinary show concept which we designed in cooperation with the lead-agency Technokom.

The exhibited products are displayed in seafreight containers. The containers are used as stage decor and playground for Parkour Runners who are jumping on, over and off the containers. According to the event title “Viega Exedition“ they explore and discover the exhibit. All containers are closed in the beginning. The Parkour athletes are runinng from one container to the other and open them up in different manners, e.g. by jumping through a paper wall or by kabuki effects. Once the container has been revealed, artists are performing a special act in relation to the product attributes: Powerful acrobats are visualizing the strong and solid connections of Viega ventiles, a didgeridoo musician plays his tube-shaped instrument, a juggler shows how to juggle with viega tubes. An aerial acrobat is representing design and flexibility.